New Media Mogul has recently started paying attention to blogging within the fashion industry – holding it up as a good example of how a media facing organisation can use the opportunities created by the social media software movement to its benefit. Now it appears that an ‘insider blog’ about the fashion industry called Maghag has been launched, which exposes the unpleasant side of the fashion industry in much the same way that the recent anti-Ted Ballieu blog exposed the ugly side of the Victorian Liberal Party.
A whole separate debate could be had about the appropriateness of these insider blogs, but it is hard to argue that the ‘no holds barred’ approach that is often found in blogs makes for more original, authentic and interesting media content than the overly sanitized approach of the mainstream media.
You can read the full article here, and a big thankyou to my father, John Macdonald, for sourcing this article.
