Hugh Macdonald is a PhD candidate at RMIT University in Melbourne, Australia. His research is based around user-generated content and its impact on the media landscape as individuals become more active and autonomous in their relationship towards the media. He previously completed a Master of Arts in Applied Media at Swinburne University of Technology where his thesis topic was a comparison of the culture surrounding mobile phone use in Australia and Japan. This area remains of significant interest, and the culture surrounding the use of media technology in general is another interest. His undergraduate studies were in History and Cultural Studies at The University of Melbourne. Hugh’s other interests include photography, sport, radio, writing and music.
The legal stuff
New Media Mogul by Hugh R. Macdonald is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Australia License.-
Dear Hugh,
I really enjoyed your post, I thought it was well written and thought out. I agree with you wholeheartedy with your contention that the said Supermarket chain is missing out on an opportunity to gain free publicity in a local context filled with increasing competition in the fuel-retail market. But anyway, again great post and hopefully I too will serve you at this unnamed supermarket chain owned petrol station.
Kind Regards,
Altug Kayi