Monthly Archives: May 2008

Just how democratic is citizen media?

Proponents of citizen media often talk about the democratic ideals inherent in the medium. And sure, it is certainly more democratic than mainstream media because the cost of entry has been lowered significantly. Instead of requiring printing presses and broadcasting infrastructure, to be a player in the citizen media industry, you only need a computer and an Internet connection.

Yet despite social justice efforts like the One Laptop Per Child program, there are many people in this world who have never owned a computer and never will. There are even more people who have never had an Internet connection in their homes and never will.

So a pertinent question, as we move from what I’m calling the proprietary media landscape dominated by corporations to the discursive media landscape made up of corporate media professionals and citizen media makers interacting with each other, is just how far have we really lowered the cost of entry?

Subsequently are we moving from a Western dominated media that serves corporate interests, to a Western dominated media that serves the interests of those involved in it? In other words, how many Iraqi or Afghani bloggers are there? What about Somalian or Zimbabwean bloggers?

There’s bound to be some, but not as many as middle-class, well educated people who dominated the media in the first place. So while the present situation in media might be an improvement over the past, just how much of an improvement is it?

How do we judge citizen media?

In my last post on New Media Mogul, I talked about Molly’s Monday Machinations, which is one of the leading AFL podcasts going around at the moment. As I said then, it is an authentic product because the creator reminds me of the type of guy you’d strike up a conversation with on the way home from the game, dissecting the team’s performance. It’s obvious that he is passionate about Australian rules football, considering he puts out at least 4 podcasts a week, and he’s well read.

It’s also obvious that the mainstream media still plays an agenda setting role for his podcast, further confirming some analysis conducted on New Media Mogul several months ago now. The podcast is an authentic product because we know what Molly’s biases are – he’s an unashamedly passionate supporter of Australian rules football and a Hawwthorn supporter. This is unlike a piece from a football journalist in one of the metropolitan newspapers, where we don’t know what team they follow and we don’t know if they’re into football, or if it’s just a job for them.

But how else do we judge this content? By traditional standards it isn’t very engaging, and wouldn’t give The Footy Show a run for its money, despite all the controversy that show has created of late. Yet what is it about citizen media that makes it an engaging medium?

Is it some sort of voyeuristic quality? Do we enjoy getting a glimpse into the lives of other ordinary people and what their thoughts are on certain things, in a non-contrived kind of way?

Is it some sort of rejoicing or interest in the banality of it all? In much the same way that people watch Funniest Home Videos for people making fools of themselves, do we watch citizen media because people get up on their soap boxes and sometimes say outrageous things?

So is this how citizen media should be judged? As another form of entertainment, even if it could be entertaining in a peverse kind of way? Or is it because we enjoy the simplicity of this kind of media, in much the same way we enjoy those conversations on the way home on the train?

Or is it some sort of reaction to the mainstream media and all its politics? Then again, considering citizen media producers like Molly are ultimately informed by the mainstream media, are we simply just putting a layer between ourselves and the media influence we’re trying to get away from?

I’m not sure how many of these questions I have answers to yet, but they are all relevant in trying to determine what it is about citizen media that makes it so popular, and what sort of issues arise from its popularity.

The future of journalism

I don’t specifically have an interest in the future of professional journalism, only in how it intersects with citizen journalism, but the topic has generated some interesting debate of late after the recent Future of Journalism summit. It has spawned a blog post on The Age website and a special episode of ABC’s Media Watch, which you can either watch or view a transcript of.

It’s interesting that there are some experts who see a future where armies of citizen journalists will work alongside a select band of journalists and editors in bringing the world its news. Personally I don’t see this as the point of citizen media – it has different aims and ambitions to the mainstream media and the opportunities it presents might be lost if the media landscape was to function in this way.

As I said in the previous post it is good to see content emerging from bloggers that is interesting and authentic and free from the sanitization of the mainstream media. An example of this I’ve uncovered recently is Molly’s Monday Machinations which is a vodcast that appears to be presented from the creator’s bedroom. It’s never going to replace The Footy Show or Before The Game but it is a highly informative and comprehensive program from a passionate fan of Australian rules football. But the point is that the lack of production values make it more authentic and consequently more interesting. Molly is the type of guy you might strike up a conversation with on the way home on the train and dissect the game with, and to have this point of view disseminated within the media landscape is what makes citizen media cool.

When new media turns nasty

New Media Mogul has recently started paying attention to blogging within the fashion industry – holding it up as a good example of how a media facing organisation can use the opportunities created by the social media software movement to its benefit. Now it appears that an ‘insider blog’ about the fashion industry called Maghag has been launched, which exposes the unpleasant side of the fashion industry in much the same way that the recent anti-Ted Ballieu blog exposed the ugly side of the Victorian Liberal Party.

A whole separate debate could be had about the appropriateness of these insider blogs, but it is hard to argue that the ‘no holds barred’ approach that is often found in blogs makes for more original, authentic and interesting media content than the overly sanitized approach of the mainstream media.

You can read the full article here, and a big thankyou to my father, John Macdonald, for sourcing this article.

The fashion industry gets it right

Sporting organisations might be struggling to get their head around new media but at least the fashion industry seems to understand it. Organisers of Australian Fashion Week paid for some ‘elite’ bloggers to travel to Sydney to cover the event last week. According to Rachel Wells in The Age:

‘We’ve invited some of these guys here because our role is to get people talking about Australian fashion. And when you’ve got bloggers that provide immediate commentary within hours, even minutes, of a show finishing, and they are communicating to hundreds of thousands, if not millions of people around the globe, why wouldn’t you get them here?’ says Australian Fashion Week founder Simon Lock.

One of the bloggers invited, Bryanboy believes that the power of the blogger lies in the ability to give uncensored, unedited fashion commentary to a global audience. As he says, ‘I think readers trust us because they know we don’t have a vested interest…We don’t have editors or advertisers to please like magazines and I think that gives us a lot more cred. We tell it how it is and people really value that’.

The thing to note about the fashion industry is that its media coverage is different to that of sport. It relies on monthly magazines like Vogue and Harper’s Bazaar to get its products out in the public domain – so blogging is a god-send for the industry because now it has almost immediate access to its consumers. Sport quite self evidently has never had this problem but it could still learn from Bryanboy’s point – fans appreciate a view where there is no vested interest. And making content exclusive on the web as in the case of the IPL does not encourage citizen journalists to cover sporting events.

IPL discourages media sharing by fans

The normal preoccupation of New Media Mogul is media sport – in the changing relationships between the media and audiences, there seems to be plenty happening within this sphere. There’s also a lot of money tied up in the media coverage of sport, making the situation interesting as new forms of media and social media movements supplant older, more established forms of media.

New Media Mogul has already featured numerous example of this but the latest comes from cricket’s Indian Premier League, as the tournament has banned news organisations the event from supplying photos to their own websites or the websites of any other organizations. Tcovering his would appear to be because they want all traffic looking for photos of the event to come to their own website and view them, where the photos are also offered for sale. Consumers can purchase a single, extremely high resoultion photo for $199 and by the looks of it download the photo and have it printed out or whatever else they may desire.

The point about this practice is that media sharing seems to be a way to encourage fan interaction with a sport in this new media age, and so making any media surrounding the sport exclusive to one particular site on the one hand, and then so expensive to obtain on the other hand seems to have turned fans away from the IPL, at least in an online sense.

For a tournament that was so hyped and so talked about amongst cricketing fans the world over, to date the league’s ‘fan page’ on Facebook has only managed to secure 713 people and the paucity of media available on this page is telling, with only 9 fan pictures contributed. In comparison, one of the AFL’s most popular teams, the Collingwood Football Club has 3,695 fans and in addition to this 91 fan pictures have been contributed.

IPL is doing better on other social media sites with 243 results found on Flickr, although many of these seem to be team logos and screen shots, so they don’t count as genuine contributions of fan media. Likewise on YouTube there is plenty of media, but once again much has been repurposed from television and is not genuine fan contribution.

It has been reported that attendances at the matches are not what organisers of the tournament expected, with many tickets having to be given away to ensure that games have sufficient spectators. So it is unclear how large a part the decision to make all media content surrounding the tournament exclusive to the IPL’s website; thus ensuring that the enthusiasm that fan made media brings to an event is somewhat diminished; has impacted on this lack of attendance. But it is becoming increasingly clear that fan culture as displayed through social media is becoming an important element to the success of sport, and in particular media sport.